Nigeria has a large and growing population of salaried workers who need access to essential products (phones, laptops, home appliances, generators, etc.) but often cannot pay the full amount upfront.
Traditional loans are slow, paper-heavy, and difficult to access. At the same time, many workers have steady salaries and predictable cash flow.
Pine.ng bridges this gap by offering salary-backed Buy Now Pay Later — allowing verified salaried individuals to purchase products and repay through monthly salary deductions.
The Problem We Solve
1. Consumers - Need products now but lack upfront cash or access to affordable credit.
2. Merchants - Want to sell more but struggle with customer purchasing power.
3. Investors - Seek alternative credit assets with better visibility and recovery tools.
Our Solution
Pine.ng provides a complete BNPL infrastructure:
1. Customer acquisition and eligibility assessment
2. Credit evaluation focused on salaried workers
3. Product and service marketplace
4. Financing coordination with capital partners
5. Automated and structured repayment via salary channels
6. Collections and customer management support
Our Investors and Financial Partners provide the capital. We manage the rest.
Why This Is Attractive for Investors
1. Salary-backed repayments - Higher visibility of income source compared to informal lending
2. Targeted customer segment — Focus on workers with verifiable employment and income
3. Structured product — Clear loan cycle tied to real asset purchases (not cash loans)
4. Operational support — Pine.ng handles customer acquisition, underwriting support, and collections coordination
5. Scalable model — Ability to grow volume as more customers and merchants join the platform
6. Diversification — Access to a growing consumer credit segment outside traditional bank lending